The worldwide soft drink industry is developing and increasing at a quick pace, because of continuously changing customer needs and tastes, shifting buying patterns, and rapid changes in lifestyles. One of the major elements positioned to propel soft drink firms ahead of their competition is the use of creative marketing tactics to promote soft drink brands and products.
Consider Red Bull, whose revolutionary marketing initiatives were the major reason for the company’s success. Furthermore, industry experts predict that rising demand for premium drinks and healthy beverages would propel the non-alcoholic beverages market forward.
From the previous blog we have updated, let’s continue the exploration with other popular soft drink brands that contribute to the widespread growth of this beverage sector in the F&B field.
10 Famous Soft Drink Brands For Quality Beverages (Continue)
Bai is regarded as one of the world’s most creative soft drink businesses, with its product lines Bai and Bai Bubbles offering antioxidant infusion beverages and fresh fruit-flavored soft drinks with no artificial sweeteners. Bai is also the creator of Antiwater, purified bottled water with antioxidants. Bai, founded in 2009 and headquartered in New Jersey, has grown to become one of the world’s top soft drink businesses in less than a decade. Bai brands were purchased for $1.7 billion in 2017 by Dr. Pepper Snapple Group, a maker of non-alcoholic drinks.
Dietrich Mateschitz, the founder of this brand, established Red Bull in the mid-1980s with a unique energy drink recipe and an innovative marketing approach. Today, the firm has developed into one of the world’s top and most well-known soft drink brands. With more than 6.3 billion cans sold and enjoyed in 2017, the brand that gives you wings is now accessible in more than 171 countries across the world.
Since its beginnings, Red Bull has sold over 68 billion cans through its innovative marketing strategies centered on thrilling events. The company’s primary markets are Western Europe and the Americas. This year, Red Bull introduced a new range of organic sodas, three of which contain no caffeine.
Dabur is one of India’s major FMCG firms, producing and selling fruit juices under the renowned Real Fruit Juice brand. With over 130 years of expertise, the firm has developed into a globally trusted and well-established name, with a revenue of more than Rs 8000 crores and a market capitalization of more than Rs. 50000 crores.
Dabur India currently manufactures over 381 items in 21 categories and has a global presence in over 100 countries. Dabur also operates in the following categories: dental care, health care, hair care, skincare, home care, and foods & drinks.
PepsiCo is widely recognized as the world’s major soft drink business, with products ranging from juice and smoothies to carbonates and bottled water. The firm is committed to long-term success through enhancing and growing its performance with a purpose slogan. It is primarily concerned with three major objective sections: People, Planet, and Products. SodaStream and Barefoods are two of PepsiCo’s recent purchases to expand their business line to other regions in the world.
PepsiCo is now a world-leading maker of food and drinks, selling its goods in over 200 countries and boasting a portfolio of famous and prominent soft drink brands such as Pepsi-Cola, Frito-Lay, Gatorade, Naked Juice, Quaker, Lipton, Mirinda, Kero Coco, and many more.
The brand is also gaining its popularity due to the fact that Pepsi and Coke are the two products that make these two brands compete with each other in the last century till the present day. Coca-Cola seems to be the winner in this particular battle with Pepsi.
Hydro One Beverages
Hydro One Beverages, developed in 2006, is one of the fastest-rising enterprises in the international soft drink industry, producing innovative nutritional supplements. The firm sells a variety of goods under several names, such as BDE Sport, a low sodium sports drink; REVd, a healthy soft drink that promotes diabetic health; and sugar-free green tea. Hydro One Beverages sells its goods in South Carolina and Georgia, as well as online markets on the global operation.