Germany is known as a leading country in electronics and modern machinery. However, the people of this country are also attentive to the style of everyday clothing and not all fashion brands can survive in the German fashion market, let alone be loved by them. Let’s take a look at a few fashion brands that have convinced the fastidious shoppers from Germany.
C&A is a fashion house founded by the Brenninkmeijer brothers in 1841 in the Netherlands. Up to now, the company has been around for more than 180 years and is a big man in the world fashion industry.
Currently, C&A has opened more than 2050 stores worldwide. In particular, in Germany, the number of C&A stores is more than 486 stores. In a survey, more than 40% of German respondents answered that they had purchased C&A products within the last 6 months. The above figures show the preference of the German people for the C&A brand.
C&A owns a basic product line, serving many different audiences in society. The quality of this brand’s clothes is considered “good” at an affordable price. This price is suitable for the pocket of many classes of customers. C&A has won the title of the most trusted fashion brand in Germany in 2016. In addition, on the online market, C&A always has attractive discount programs, which can be up to 50%, which is also an attractive factor. C&A’s customers.
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H&M (Hennes & Mauritz) is a Swedish multinational clothing retailer. The brand is famous for the popular fashion philosophy of founder Erling Persson. Its fashion products are aimed at all ages and genders.
After more than 70 years of establishment, H&M has been present in 58 countries with 94,000 employees, 800 factories, 3,500 stores, of which the largest concentration is in Germany with 419 stores. Over 25% of Germans bought H&M products within the last 6 months.
H&M and Zara are the most valuable fashion brands in the world. You can buy many cheap items here and that has made H&M worth tens of billions of dollars. H&M’s products are considered to be more durable than similar brands. So H&M is one of the fashion choices of the Germans, who are known for their practicality.
In addition, H&M also has remarkable achievements such as raising more than 4.5 million USD in 5 years of cooperation with UNICEF. H&M Foundation has active activities in raising people’s knowledge, creating clean water sources, or supporting gender equality.
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“Quality First”. That is the value that Esprit pursues. Germans always put quality first, worshiping perfectionism, so, understandably, Esprit is one of their fashion choices. Esprit always brings youthfulness and style, so it is not difficult to see German wearing Esprit clothes.
So far, Esprit has been present globally with 12 different product lines. The company owns more than 900 retail stores and distributes to more than 8,500 locations worldwide. With an effortless style, Esprit has a philosophy of simplifying life. It constantly collaborates with top models to attract customers’ attention. Espirit is no longer just a potential fashion brand. Espirit always knows how to evoke a liberality from the wearer and that is a huge plus for the choice of the Germans.